User interaction events

Events

Clickstream

	Name	Definition
☆	`product_detail_page_view`	A user views a product page.
☆	`category_page_view`	A user views a category page for a specific "family" or "group" or products or content.
☆	`search`	A user submits search keywords and/or filter criteria.
☆	`impression`	A product or content asset (usually from recommendation results) is rendered on the page or loaded into the client device.
☆	`viewable_impression`	A user saw or was presented with a product or content asset. It is usually triggered when 50% of asset area lies in the viewport for 1 second.
☆	`click`	A user clicks through a product link.
☆	`home_page_view`	A user views your home page.
☆	`promo_page_view`	A user views a specific promotional or curated marketing page about certain products or content.
☆	`product_image_view`	A user views the image of a product (e.g. to enlarge a product photo).

Conversion (eCommerce)

	Name	Definition
☆	`add_to_cart`	A user adds a product into their shopping cart.
☆	`checkout`	A user checkouts with a set of products.
☆	`remove_from_cart`	A user removes a product from their shopping cart.
☆	`refund`	A user requests a refund of products they bought.
☆	`subscribe`	A user subscribes a product for its information.

Consumption (content media)

	Name	Definition
☆	`read`	A user reads a piece of written content.
☆	`watch`	A user watches content that is of a video format.
☆	`listen`	A user listens to content that is of an audio format.
☆	`complete`	A user finishes consuming a product (e.g. complete a course or a video).
☆	`add_to_collection`	A user adds a product to their personal collection.
☆	`remove_from_collection`	A user removes a product from their personal collection.

Feedback signals

	Name	Definition
☆	`rate`	A user gives a rating to a product or piece of content.
☆	`like`	A user indicates a like for a product.
☆	`dislike`	A user indicates a dislike for a product.
☆	`share`	A user shares a product or piece of content.
☆	`bookmark`	A user bookmarks a product.

Custom

	Name	Definition
☆	`custom`	You can keep track of any custom event defined by yourself.